MBA515
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Experience Design
Business
Marriott School of Business
Course Description
Methodologies to design and deliver high quality experiences focused on achieving specific outcomes by being curious, empathetic and creative.
When Taught
Winter
Fixed/Max
3
Fixed
2.5
Title
Curiosity and Creativity
Learning Outcome
Students will become more curious and creative as they redefine their personal concepts of curiosity and creativity and develop increased competence by engaging in a variety of individual and group projects.
Title
Conceptualize and Analyze Experiences
Learning Outcome
Students will be able to conceptualize and analyze experiences utilizing key experience design concepts such as structured experiences, experience phases, experience types, experiencescape elements, and experience related theories.
Title
Human Centered Design
Learning Outcome
Students will be able to apply the design thinking process to develop innovative solutions to address their most pressing personal and professional challenges.
Title
Experience Design
Learning Outcome
Students will be able to design intentional experiences using experience mapping, narrative structure, touchpoint design, and other experience-based tools.
Title
Christlike Design
Learning Outcome
Students will be able to integrate gospel methodology into their experience design work.
