HLTH 622
Download as PDF
Foundations of Health Behavior Change and Health Communication
Public Health
College of Life Sciences
Course Description
Learn health behavior and communication theories. Using theory-based approach, develop strategies that employ digital and visual information to influence health behaviors. Apply industry-standard software tools to design and execute health marketing and media campaigns.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Theories
Learning Outcome
Identify and describe health behavior change and health communication theories
Title
Explaining Health Behaviors
Learning Outcome
Correctly use theory to explain and predict health behaviors
Title
Developing Interventions
Learning Outcome
Apply theory to the development of public health interventions and communication messages
Title
Using Software
Learning Outcome
Use industry-standard software (e.g., Adobe Photoshop, etc.) to communicate a public health message
Title
Social Media
Learning Outcome
Apply a theory-based approach for using social media (e.g., youtube video) to communicate a key public health message
Title
Cultural Competence
Learning Outcome
Explain the value of cultural competence in theory-based health communication programs and in implementing and evaluating theory-based programs
