HLTH 622
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Foundations of Health Behavior Change and Health Communication
Course Description
Learn health behavior and communication theories. Using theory-based approach, develop strategies that employ digital and visual information to influence health behaviors. Apply industry-standard software tools to design and execute health marketing and media campaigns.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Behavior Change Theories
Learning Outcome
Evaluate major heath behavior change theories for their strengths and limitations.
Title
Health Communication
Learning Outcome
Analyze health communication campaigns using contemporary health theories.
Title
Application in Health Communication
Learning Outcome
Apply theoretical constructs to assessment, implementation, and evaluation phases of health communication campaigns
Title
Social Marketing Frameworks
Learning Outcome
Apply social marketing frameworks (target audience, segmentation, positioning statements, etc.) to communicate a key public health message.
Title
Digital Health Content
Learning Outcome
Create digital health content using appropriate technology and platforms.
Title
Communication
Learning Outcome
Demonstrate compassionate communication skills to facilitate person-centered behavior change
Title
Cultural Humility
Learning Outcome
Demonstrate cultural humility in theory-based health communication campaigns and interpersonal interactions, fostering inclusive service and lifelong commitment to ethical public health practice.
