COMMS 627
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Public Relations Issues and Strategy
Communications
College of Fine Arts and Communications
Course Description
Relationship of strategic communications and stakeholder theory to current issues in the field, including reputation, image, apologia, trust, transparency, power, leadership, conflict resolution, and change.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Investigations
Learning Outcome
Students will gain familiarity with findings from empirical investigations in the field.
Title
Research and Application
Learning Outcome
Students will receive a solid grounding in participatory action research and apply specific theory and strategies for change in a current real-life management or volunteer communication context, situation or setting.
Title
Case Studies
Learning Outcome
Students will critically analyze case studies in leadership.
Title
Strategic Communication
Learning Outcome
Students will gain expertise in understanding the different operating levels of strategic communication.
Title
PR Strategies
Learning Outcome
Students will apply public relations and leadership strategies to disseminating messages in a real case study.
Title
Managerial Problems
Learning Outcome
Students will solve managerial problems among media-influenced organizations.
Title
Conflict Resolution
Learning Outcome
Students will learn to use principles of conflict resolution throughout the practice of public relations.
Title
Qualitative Research
Learning Outcome
Students will apply case study research using a qualitative computer program in a qualitative method of inquiry.
Title
Writing
Learning Outcome
Students will learn to synthesize materials into a cohesive academic paper.
Title
Presentation
Learning Outcome
Students will learn to give effective presentations to senior management.
