COMMS 611
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Quantitative Research Methods
Communications
College of Fine Arts and Communications
Course Description
Major methods of quantitative research used in communications studies.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
Stat 121 or equivalent and/or social science research methods
Title
Research Methods
Learning Outcome
Major methods of quantitative research used in communications studies.
Title
Application of Research Methods
Learning Outcome
Students will learn how to apply quantitative research methods to analyze problems, test hypotheses and recommend solutions.
Title
Data Collection
Learning Outcome
Students will learn quantitative approaches to discovery, their appropriate methods of data collection, and the subsequent tools for analysis.
Title
Research Procedures
Learning Outcome
Students will learn methods of content analysis, survey, and experimental design. Statistical procedures will include descriptive statistics, cross-tabs, chi-square, Student's t-test, ANOVA, correlation, regression, and exploratory factor analysis. Other faculty may be invited to present their expertise in methodologies and statistical analyses.
Title
Scientific Method
Learning Outcome
Students will learn the scientific method of discovery.
Title
Research Methods
Learning Outcome
Students will learn how to choose the appropriate research method based on its strengths and weaknesses and their research question/hypothesis
Title
Research Process
Learning Outcome
Students will understand the steps and procedures in the research process.
Title
Research Process
Learning Outcome
Students will understand the steps and procedures in the research process.
Title
Data Analysis
Learning Outcome
Students will be able to perform data analysis and interpretation using SPSS.
Title
Presentation of Findings
Learning Outcome
Students will learn the process and format for presenting their findings.
