COMMS 602

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Qualitative Research Methods

Communications College of Fine Arts and Communications

Course Description

Major methods of qualitative research used in communications studies.

When Taught

Winter

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Title

Communicating Effectively

Learning Outcome

Students will be able to demonstrate skills in writing qualitative research in clear, easy to understand prose. Students will be able to demonstrate skills for interviewing and facilitating group interviews.   Students will be able to demonstrate skills in preparing field notes and research logs.    

Title

Developing Scholar/Disciples

Learning Outcome

Students will be scholars of the mass communications process.

Title

Conducting Scientific Research

Learning Outcome

Students will be able to use appropriate qualitative research methods to answer relevant questions.  They will be able to explain the difference between qualitative and quantitative research and identify how they complement each other and identify when one might be more appropriate than another.    Students will be able to identify and compare different methodological approaches to qualitative research.    Students will be able to identify and explicate appropriate procedures for increasing the trustworthiness and rigor of qualitative methods.   Students will be able to demonstrate skills in interpreting qualitative data.   Students will be able to identify ethical issues related to the use of qualitative methods.

Title

Understanding the Role of Media and Society

Learning Outcome

Students will be able to think critically about the relationship bewteen mass media and society.