MBA 553
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Pricing Strategies
Marriott School of Business
Course Description
Introduction to frameworks relevant for making pricing decisions. An integrative approach to pricing strategies combining strategic, economic, marketing, and psychological considerations.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
"Play to Strength"
Learning Outcome
Use hierarchical values maps to specify a “play to strength” marketing strategy.
Title
Conjoint Analysis
Learning Outcome
Use conjoint analysis to design a new product or service.
Title
Target Segments and Product Positioning.
Learning Outcome
Use factor analysis, partial correlation analysis, and means analysis to build quantitative hierarchical value maps to better understand the segment(s) we target and how to position product.
Title
Factor and Cluster Analysis
Learning Outcome
Use factor analysis and cluster analysis to uncover and understand the segments in a marketplace.
