MBA 619
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Customer Relationship Management
Marriott School of Business
Course Description
Methods and principles for effective management of customer relationships and interactions. Analyzing customer-interactive processes. Facilitating customer roles in the supply chain pertaining to cost, quality, and workflow. Using customer service technology for strategic advantage.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
CRM Design
Learning Outcome
Learn important concepts pertaining to CRM design and implementation.
Title
Apply CRM Principles
Learning Outcome
Be able to apply CRM principles to real organizations.
Title
Explain CRM Principles
Learning Outcome
Be able to explain principles of CRM to managers and others.
Title
Synthesize and Integrate Principles
Learning Outcome
Be able to synthesize and integrate principles that guide successful CRM.
