MBA 650
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Research Methods in Marketing
Marriott School of Business
Course Description
Interpreting and using the results of market research, including evaluating the quality of the research studies as part of an overall assessment of whether a studys result should be relied upon. Becoming familiar with advanced marketing research tools in terms of their purposes and how to use their results to improve managerial decision-making. Focus on using marketing research as opposed to conducting such studies.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Avoiding Common Problems
Learning Outcome
Students will learn how to avoid the common problems that plague marketing managers when commissioning marketing research.
Title
Group Work
Learning Outcome
Students will learn to work more effectively in group.
Title
Effective Communication
Learning Outcome
Students will learn to communicate more effectively (both orally and in writing).
Title
Avoiding Common Biases
Learning Outcome
Students should learn to avoid the common biases that influence managers when they consider the results of marketing research.
Title
Type of Marketing Research
Learning Outcome
Students will learn to determine the type of marketing research study that should be performed.
Title
When to Perform Market Research
Learning Outcome
Students will learn to identify whether marketing research should be performed in a given managerial situation.
