Marketing and Global Supply Chain

Department of Marketing and Global Supply Chain

Administration

Chair: Ryan Elder

Department Information:

660 TNRB

801-422-4367

WEBSITE

Advisement Center:

460 TNRB

801-422-4285

msb_advisement@byu.edu

WEBSITE

FACULTY

Marketing

The Discipline

Marketing utilizes analytics, creativity, and strategic thinking to create value for a company’s targeted customers. Students in the marketing major are trained to identify and understand customers’ needs and wants and then to satisfy that market demand by designing and selling products and services. Students further learn how to build customer loyalty through strategic innovations, product experiences, promotion, pricing, and distribution. In short, marketing is the study of how companies do business.

What are Marketers’ Roles?

Marketers create value for a company’s customers. They oversee the process of segmentation, targeting, and positioning while integrating decisions about product, promotion, pricing, and placement or distribution.

Marketers work in product/brand management, marketing analytics, social media and digital marketing, business-to-business marketing, retail marketing, and professional selling.

Marketers help people and companies make better decisions through data-driven insights. Marketers learn how to build models of consumer behavior, drive market research to impact sales and new product development, visually represent data, conduct and analyze experiments, and mine the web for insights.

Additionally, graduates can utilize their creative side in marketing, including learning how to create advertising strategy; understand consumer behavior; generate visual and multi-sensory appeals; present, sell, and communicate professionally; and brainstorm new opportunities for products and services.

Global Supply Chain Management (GSCM)

The Discipline

Supply chains are networks of organizations that collaborate to create and deliver all products and services to customers worldwide. In short, supply chain management is the business of business.

Supply chain professionals figure out how to do things better, striving to create and deliver products and services in the most effective and efficient ways possible.

They manage the processes of planning, sourcing, producing, improving, and delivering products and services globally.

They collaborate with people, technology, and data to analyze and solve real problems to provide products and services to people when and where they need them.

Supply chain professionals optimize the supply chain to keep costs low, maintain quality, and retain customer satisfaction. In today's global economy, companies compete with their supply chain processes and relationships.

What can Global Supply Chain Management graduates do?

Because of the strong reputation of the BYU Marriott GSCM program, national and international firms aggressively recruit supply chain students for internships and full-time positions.

Supply Chain positions include supply chain analytics, consulting, distribution, logistics operations, purchasing/procurement, manufacturing operations, inventory management and forecasting, quality improvement, sales, technology operations, and general supply chain management.

Graduation Requirements

To receive a BYU bachelor's degree a student must complete, in addition to all requirements for a specific major, the following university requirements:

The University Core, consisting of requirements in general and religious education.
At least 30 credit hours must be earned in residence on the BYU campus in Provo as an admitted day student
A minimum of 120 credit hours
A cumulative GPA of at least 2.0
Be in good standing with the Honor Code Office

Students should see their college advisement center for help or information concerning the undergraduate programs.