MBA572

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Entrepreneurial Analytics

Course Description

Analysis of expected profitability of startups. Students collect and analyze data to estimate customer demand, cost, and profit and then make decisions to help startups profitably enter and compete in markets.

When Taught

Winter

Credit Hours

Fixed/Max

Lecture Hours

Fixed

Lab Hours

Learning Outcomes

Title

Experiment

Learning Outcome

Design and execute experiments to test hypotheses about customer pains and solution.

Title

Estimate expected profitability

Learning Outcome

Calculate expected profitability of an innovation based on analysis of customer demand, revenue, cost, and competition.

Title

Launch / No launch

Learning Outcome

Decide whether to launch a new venture based on analysis of profit and entry barriers.