MBA570
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Entrepreneurial Innovation
Business
Marriott School of Business
Course Description
Management of the class of business problems characterized by uncertainty. Design and execute experiments to dispel uncertainty. Learning by experience with entrepreneurial innovations. Find an unknown need, solve it, and validate the innovation with target customers.
When Taught
Winter
Fixed/Max
1.5
Fixed
1.5
Title
Experiment
Learning Outcome
Design and conduct experiments to dispel uncertainty about customer needs and solutions.
Title
Unknown Needs
Learning Outcome
Gather ethnographic data about people and exercise empathy to identify unknown, unmet needs
Title
Creative Solutions
Learning Outcome
Generate creative ideas for solutions to customer needs
Title
Prototype
Learning Outcome
Test the efficacy of solutions to solve customer needs with prototypes
