MBA 653
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Introduction to Marketing Analytics
Marriott School of Business
Course Description
Types of data and analytical techniques currently used in marketing. Students will be required to analyze a variety of datasets using software tools including Power BI, Azure Machine Learning Studio, and Sawtooth Software.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
using software for predictive analytics
Learning Outcome
Demonstrate the ability to use software to constructive predictive metrics from business data.
Title
Mapping opportunities and challenges in the field
Learning Outcome
Demonstrate an understanding of the opportunities and challenges of the emerging field of marketing analytics.
Title
Designing and Analyzing organizational surveys
Learning Outcome
Design and analyze valid organizational surveys.
