MBA 655
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Consumer Behavior
Marriott School of Business
Course Description
Improving managerial decisions by gaining an in-depth understanding of consumers. Topics include transproduct consumer needs, perception, information processing, persuasion, decision-making, and post-consumption evaluation.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Effective Communication
Learning Outcome
Students should learn to communicate more effectively (both orally and in writing).
Title
Consumer Behavior Theories
Learning Outcome
Students should understand theories in the following consumer behavior realms: fundamental consumer needs, information processing, persuasion, and post-consumption evaluation.
Title
Effective Groups
Learning Outcome
Students should learn to work more effectively in groups.
Title
Apply Consumer Behavior Theory
Learning Outcome
Students should learn how to apply abstract consumer behavior theories to specific business situations.
