MBA 672
Download as PDF
Entrepreneurial Marketing
Marriott School of Business
Course Description
Innovative Marketing tactics and strategies for launching new ventures. Topics include developing and analyzing competitive angles that make competitors irrelevant and best practices for marketing new products/services on a limited budget.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Identify Promising Product Ideas
Learning Outcome
Develop skills to identify promising product ideas using WOW! Groups and Six Hats analysis.
Title
Pitch New Business Ideas
Learning Outcome
Develop the skills to pitch new business ideas to investor, VCs, and potential buyers.
Title
Assessing Start-Up Businesses
Learning Outcome
Assess start-up businesses using the best practices of entrepreneurial marketing.
Title
The Law of the Angle
Learning Outcome
Apply the Law of the Angle to identify promising start-up ideas and make other start-up ideas more promising.
Title
Low Cost Marketing Tactics
Learning Outcome
Identify low cost marketing tactics to introduce new products and promote start-ups.
