MBA 670
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Innovation and Entrepreneurship
Marriott School of Business
Course Description
Creating and capturing value through individual and organizational innovation; strategies to increase the flow of innovation and the probability of success.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Uncover Customer Pain
Learning Outcome
Find potential customers with significant, enduring pain to be solved.
Title
Validate the Entrepreneurial Opportunity
Learning Outcome
Evaluate and verify that the idea will lead to a successful new venture.
Title
Generate Creative New Ideas
Learning Outcome
Cultivate your ability to think creatively and generate new ideas.
Title
Find an Elegant Solution
Learning Outcome
Create elegant solutions for customer pain.
