MBA 556
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Advertising and Promotion
Marriott School of Business
Course Description
Key issues facing marketing managers when promoting products and services. Cases, readings, and research on the elements of effective communication strategies and promotional programs.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Creative Brief
Learning Outcome
Develop ability to create and communicate critical components of a creative brief.
Title
Marketing Communications
Learning Outcome
Develop critical skills to plan, develop, and evaluate marketing communications.
Title
Financial Impact
Learning Outcome
Become proficient in calculating the financial impact of marketing communications and trade promotions on the firm.
Title
Social, Legal, Ethical
Learning Outcome
Understand the social, legal, and ethical considerations involved in the promotional planning process.
