COMMS 625
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Integrative Persuasive Communications
Communications
College of Fine Arts and Communications
Course Description
Persuasion theories and links to practice of integrated communications, including promotion, advertising, public relations, direct marketing, and branding.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Theory
Learning Outcome
Students will examine theories and research pertaining to persuasion as well as the broader perspective of social influence.
Title
Perspective
Learning Outcome
Students will gain a social scientific perspective, and will incorporate theory that will prove useful in generating strategies to promote attitude change in a variety of communication contexts.
