MBA 639
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Product Development: Market to Concept
Marriott School of Business
Course Description
Strategies, processes, tools, and methods in product development, focusing on initial stages of market and competitive assessment to concept development.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
Graduate standing as a student in business administration, mechanical engineering, or manufacturing, or instructor's consent.
Title
Market Research
Learning Outcome
Perform actual market research on a proposed product.
Title
Consumer Analysis
Learning Outcome
Experience a consumer analysis of the marketability of a product.
Title
Market Potential
Learning Outcome
Determine market potential, pro-forma financial statements and manufacturing methods for proposed product.
