MBA 659
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Business-to-Business Marketing
Marriott School of Business
Course Description
Examining the scope and challenges of business-to-business markets, including building and managing customer relationships and services, customer selection, B2B distribution channels, managing R&D and technical product development, new-product launch, positioning, and pricing.
When Taught
Winter
Min
1.5
Fixed/Max
1.5
Fixed
1.5
Fixed
0
Title
Business-to-Business Marketing Theory
Learning Outcome
Appraise and apply business-to-business marketing theory and practical concepts to a range of business situations.
Title
Comparing Business-to-Consumer Marketing
Learning Outcome
Describe the dynamic nature of the business-to-business marketing environment and the similarities and differences with business-to-consumer marketing.
Title
Creating Value
Learning Outcome
Students will possess the business skills and tools needed to understand, create and deliver value to other businesses, governments, and/or institutional customers.
