MBA 658
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International Marketing
Marriott School of Business
Course Description
Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Marketing Concepts in International Contexts
Learning Outcome
Be able to apply marketing concepts (4Ps, research, etc.) in current, cross-cultural and/or international contexts.
Title
Case Method Skills
Learning Outcome
Develop/improve verbal/written case method skills related to international marketing.
Title
Managing Foreign Markets
Learning Outcome
Learn skills necessary to enter and succeed as a manager in a foreign market.
