MBA 660
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Advanced Brand Strategy
Marriott School of Business
Course Description
Strategic market analysis and development and implementation of a strategic marketing plan for a new product, new business, or an ongoing operation.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Innovative Thinking
Learning Outcome
Become more innovative in strategic thinking and strategic plans.
Title
Real-Life Marketing Analysis
Learning Outcome
Prepare for real-life marketing analysis and brand planning cycles.
Title
Strategic Planning for a Business
Learning Outcome
Develop a full-blown strategic plan for a live business complete with analysis, insights, and recommendations, specifically including the BrandPoint and TouchPoints for the business.
Title
BrandPoint Process
Learning Outcome
Learn a strategic planning model called the BrandPoint Process.
Title
Gain a Deeper Understanding
Learning Outcome
Learn about 50 constructs for gaining a deeper understanding of a situation.
Title
Principles of Brand Strategy
Learning Outcome
Learn and appreciate advanced principles of brand strategy.
