MBA 657
Download as PDF
Brand Management Strategy
Marriott School of Business
Course Description
Develop the fundamental skills required to successfully manage consumer brands, including brand strategy and development, P&L management, portfolio creation, AC Nielsen analysis, product innovation and competitive strategy.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Evaluating brand performance
Learning Outcome
Measure and evaluate brand performance.
Title
Principles of Branding
Learning Outcome
Understand the principles of branding and brand-consumer relationships.
Title
Strategy development and implementation
Learning Outcome
Develop a brand strategy and a plan for its implementation.
Title
Optimizing brand assets
Learning Outcome
Demonstrate ability to optimize and leverage brand assets.
