MBA 654
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Strategic Client Acquisition and Retention
Marriott School of Business
Course Description
Strengthening the art and science of persuasion and influencing in selling and interpersonal leadership skills to drive prospect decision-making towards mutually beneficial outcomes. Leading salespeople and buyers to build a long-term portfolio of loyal, strategic partners.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Improving Sales
Learning Outcome
Understand the process of improving sales in an organization.
Title
Stop, Think, and Lead
Learning Outcome
Learn how to Stop, Think, and Lead—how to make a point without making an enemy and live a life of no regrets.
Title
Interpersonal Skills
Learning Outcome
Improvement of persuasion, selling, and interpersonal leadership skills.
