MBA 550
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Marketing Management
Marriott School of Business
Course Description
Development of analytical marketing tools and techniques; their utilization in case analysis and decision making in marketing management.
When Taught
Contact Department
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
The 4 P's of Marketing
Learning Outcome
Apply the "4Ps" of the marketing mix to address marketing issues.
Title
Appropriate Marketing Actions
Learning Outcome
Decide on appropriate marketing actions based on an understanding of market segmentation, targeting and positioning.
Title
Marketing Research Methods
Learning Outcome
Apply basic marketing research methods to uncover consumer perceptions regarding product value and distinctive competencies.
Title
Marketing Strategy
Learning Outcome
Explain fundamental components of marketing strategy and how each is related to creating and sustaining customer value.
Title
Advanced Marketing Techniques
Learning Outcome
Explain the theory and application of advanced marketing techniques such as ZMET, Hierarchical Value Mapping, Perceptual Mapping, the Brand Design Schematic, and Conjoint Analysis.
